Interview with The Flower Bar - Wedding Catalog Arizona
We love to feature our preferred vendors and share their talents with our fans. We recently interviewed Megan Carollo, owner and lead designer of The Flower Bar, a boutique floral design studio in Scottsdale. If you have not had the chance to visit Megan’s studio, we highly recommend stopping by - it’s absolutely adorable!!
The Wedding Catalog: How did you get started in the floral business?
Flower Bar: Well, I would like to think I started as a toddler when I was constantly found playing in my mother’s and grandmother’s gardens. From a really young age I always loved flowers and gardening. I was even a little bit notorious as the neighborhood flower thief (I’d like to think I was just resourceful)! All jokes aside, I started designing about five years ago when I wandered into a local Scottsdale shop and asked if I could just see what it was all about. Immediately, I loved everything about it! The flowers, containers, creativity – even the dirty buckets, green fingernails (less glamorous than a having a Green Thumb), and crazy hours appealed to me. I felt as though I had finally found where I was supposed to be! And the rest was history - well, kind of. I spent a good year and a half apprenticing and working part time, just learning the ropes of a shop. Eventually I got hired as a Designer, worked with numerous designers across the US, and about two years ago decided to open up my own studio! Countless design hours, courses, and certifications later - here I am, the proud owner of Flower Bar.
TWC: What is the hardest part about floral design for weddings?
FB: Oooh! This is an interesting question! I would have to say that I have a love-hate relationship with Pinterest. And it’s not just Pinterest specifically: there are so many online resources that give clients great ideas and inspiration, but don’t explicitly show the time and work that goes into creating the designs photographed. Don’t get me wrong, Pinterest can be a great resource for inspiration and ideas, but ultimately I don’t want to merely recreate what a client saw on Pinterest or on a wedding blog. I want to make something unique for my clients. And as much as all the online resources help, at times I feel as though they hinder client’s willingness to be a little bit more creative. The other difficulty is conveying to clients the time it will take for them to DIY things - it may look easy online, but in all actuality the time and materials that go into these projects can be more costly than hiring a professional to begin with from the get go.
TWC: What inspires you?
FB: Besides iconic floral designers, (yes, they actually do exist), I would have to say I draw a lot of inspiration from fashion, architecture, art, fabrics, and patterns. Also, I love to follow floral designers in different parts of the world – what is happening outside of our region is awesome! London, Melbourne,LA, NY, and Chicago are just hubs of floral inspiration. And as silly as this may sound, I am absolutely amazed with Mother Nature and the intricacies of flowers – they are mesmerizing to me – and completely inspiring. One single blossom can present a color palette I hadn’t thought of or evoke a range of emotions that is perfect for a certain personality.
TWC: Tell us about the most memorable wedding you worked with and why it was special.
FB: To date, the most memorable wedding was this past August at The Clayton on the Park in Scottsdale. The venue is very modern and our clients chose to use Radiant Orchid (The 2014 Pantone Color of the Year) to really pop against the contemporary venue. The designs were minimalist, but still very bold statements. I understand this might sound like a slight contradiction – bold and minimalist – but the monochromatic color scheme of the flowers against the stark white venue made the orchid color über vibrant! The bride was also open to having a slightly cascading bouquet (which is presently trending in the wedding wsuch a unique look for them on their special day!orld.) Lastly, the cherry on top had to be that the clients were close friends of the studio (one of our designers was in the wedding party) so we were so happy to be able to create such a unique look for them on their special day!
TWC: Can you provide our brides with some tips on working with florists?
FB: - Choose a florist that you connect with – someone who gets you. If you don’t feel comfortable communicating your vision (likes and dislikes), then odds are you won’t be happy with your wedding flowers.
-Get referrals from the vendors you are already working with. Odds are they already know your style/aesthetic/personality and can point you in the right direction of a florist that is the right fit for you.
- Check with your venue, as they typically have at least one florist on their preferred vendor list and sometimes that’s a great place to start.
- Limit the amount of time you spend finding inspiration photos – a few photos are more than enough! Inspiration can be simple, and should be thought of as way to get the overall idea of what you are looking for. From there, trust the professionals to create your aesthetic, or better yet, build one to fit you perfectly.
TWC: What is your favorite flower to work with?
FB: Choosing just one flower is so difficult for me! I love working with lilac for a few reasons. First, it reminds me of my Grandmother, her garden, and my roots (no pun) in the floral world. Secondly, it’s season /availability is super short! So when it does finally arrive in the studio I feel like it’s an extra birthday I get in the Spring (Capricorn/winter baby). The last thing about lilac is that it’s not widely used in the wedding world like roses, dahlias, peonies, and hydrangea, so it really is a rarity in our studio! However, that could all change with a Spring client who wants purple or white lilacs in their wedding AND to see their florist excitedly bounding around their venue while setting up. [Gangly arm movements and small shrieks of excitement might also be included] ;) -If you aren’t sold on the first designer you meet with – explore other options!
TWC: What makes Flower Bar different?
FB: The studio is truly a boutique environment, and by that I mean we only take on a limited number of clients each weekend. We at Flower Bar LOVE working closely with our clients through the entire planning process, but the most fun is in the beginning when we get to brainstorm how we can create something different - and that takes time. We spend such a substantial amount of time really trying to come up with inventive ideas that really fit our client’s needs that there is just not enough hours in the day or creative juices to have us running 24-7! Most designers can copy a design, and there is nothing wrong with that, but we want to create the design. Also, I would like to think our staff is pretty unique! I don’t think of us as just floral designers - everyone in the studio has fun influences that bring a really innovative approach to our design style. Art and theatre majors, interior designers, even economics majors somehow all can relate to flowers!
If you would like to get in touch with Megan and The Flower Bar, you can visit her website (hyperlink to: http://www.azflowerbar.com/) view website in a new tab or like her on Facebook (hyperlink to: https://www.facebook.com/azflowerbar). view Facebook page in a new tab